Digital Marketing Direct Response/Sales Copywriter

Job Description

Digital Marketing Direct Response/Sales Copywriter

Position type: Contract to possible full time

Position open to: Ventura, CA

Reports to: Creative Manager

Are you passionate about writing persuasive copy that converts new visitors into customers? Do you thrive in an innovative, dynamic and fun environment? If yes, the GiddyUp Group wants to meet you.

We are looking for a talented, results-driven, copywriter to join our fast-growing digital marketing company in Ventura, CA. If your copy gets people to take ACTION immediately and you have a proven-track record, we look forward to hearing from you.

In this role, you’ll be responsible for writing action-generating copy for a wide variety of projects including landing pages, advertorials/pre-sell pages, Facebook ads, video scripts, promotional emails, online banners, and SEO content pieces. You will also take part in developing the overall marketing and sales strategies for our clients’ innovative products and services.

Primary Responsibilities:

  • Strategic marketing research, planning, development, and creation for each project and client
  • Stay on top of the latest trends to develop positioning, messaging and sales strategies for various products and services
  • Work with the Marketing team to constantly refine and improve headlines and copy based on consumer behavior and analytics
  • Produce ready for production work with minimal changes required
  • Manage multiple assignments and meet strict deadlines
  • Develop excellent rapport and work collaboratively with internal and external teams
  • Estimate work accurately and deliver the estimated work against the allotted time
  • Fluently communicate and sell in our brand’s or client’s “voice”
  • Review and improve existing copy that needs to be re-purposed or updated
  • Manage and report your progress for ongoing writing projects
  • Maintain flexibility to turn around rush assignments on short notice

Key Qualifications:

  • 2-3 years of direct response, online advertising, sales or performance marketing experience
  • 2-3 years of experience writing sales, direct response and/or persuasive marketing copy
  • Willingness to accept constructive criticism, but willing to stand up for your ideas
  • A strong passion and interest for figuring out what makes people buy and continuously testing new strategies
  • A rapid ability to take large amounts of information and distill them into engaging copy
  • Able to adjust your voice depending on the project or client and still produce high quality, persuasive copy

Meet GiddyUp:

A fast-growing team of marketers, technologists, salespeople, and data nerds on a mission to disrupt the way brands acquire customers online. We’re a confident, dynamic, hardworking group that loves selling cool stuff, solving complex problems, and smashing our ambitious goals. If you have a passion for innovation, thrive in collaboration, and embrace every challenge with vigor...then GiddyUp!

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1 year ago
8 months ago

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