Content Strategist

Posted by fevrokbot 3 months ago

Job Description

Content strategy and creative ideation plays a crucial role at Distilled. We are seeking a passionate storyteller and conceptual thinker who can collaborate with a team of creatives to develop innovative digital campaigns.

As a part of the Creative team, this role reports to the VP of London and will lead creative campaigns from ideation to completion. A successful Content Strategist will understand how to translate client objectives into compelling brand stories that drive results. S/he will present these ideas with confidence and effectively manage the creative process ensuring client expectations are exceeded.

About the Role

Each day as a Content Strategist will be different, but a typical day could include:

  • Participating in client meetings to understand clients’ business objectives and marketing goals
  • Working with consultants to define project scope, costs, timelines and expectations
  • Developing creative briefs to ensure the marketing strategy and creative direction are aligned
  • Leading the ideation of story-driven creative campaigns alongside consulting and promotions teams
  • Assessing the feasibility of concepts and developing pitch decks to present finalised campaigns to clients
  • Developing messaging strategy, competitive analysis and content framework to guide creative campaigns
  • Oversee the creative process from concept to completion. Leading the design and user experience process ensuring the campaign matches the client’s brand and story.
  • Collaborating with Consultants to report campaign updates and results
  • While the core responsibilities of this role will center around creative ideation and project management, a Content Strategist may also deliver:
  • Content development plans including developing voice and tone guidelines, editorial calendars and content distribution plans
  • Managing content production with in-house writers and freelancers
  • Content audits and gap analysis
  • Audience research and persona analysis
  • Customer journey maps through discovery strategies such as focus groups, interviews and surveys
  • Copywriting and editing for short and long-form content
  • Content development trainings

About You

  • 3+ years in a digital environment with an emphasis on content strategy and managing interactive campaigns
  • You’ll understand the value of content and how to communicate that through appropriate KPIs
  • Well-rounded portfolio of digital campaigns showing an understanding of content and digital marketing strategies
  • Well-versed in content distribution channels; their associated audiences and limitations
  • Strong understanding of how to lead and direct creative ideation
  • Understanding of how to use qualitative and quantitative research to develop successful pitches and campaigns
  • Proven capability to translate creative concepts to compelling client presentations
  • Ability to manage multiple projects/teams at once while staying within timeline and budgets
  • Ability to balance creative and operational needs
  • Excellent copywriting skills
  • Excellent written and verbal communication
  • Effective project management and reporting skills

Job Requirements

25 days annual leave plus 8 bank holidays, Subsidised private healthcare and life insurance, 5% pension matching, Subsidised gym membership, A £750 happiness budget so you can buy stuff to make you happier at work such as a new flashy monitor or training, and drinks and snacks on Friday.

Job Details Job Requirements
Monthly Salary Unspecified Seniority Level Not Applicable
Industry IT Job Function Other
Employment Type Full Time Vacancies 0
Skills creative,content,will,strategy,client
Location 42865
Job not active

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