Content Strategist

Job Description

Content strategy and creative ideation plays a crucial role at Distilled. We are seeking a passionate storyteller and conceptual thinker who can collaborate with a team of creatives to develop innovative digital campaigns.

As a part of the Creative team, this role reports to the VP of London and will lead creative campaigns from ideation to completion. A successful Content Strategist will understand how to translate client objectives into compelling brand stories that drive results. S/he will present these ideas with confidence and effectively manage the creative process ensuring client expectations are exceeded.

About the Role

Each day as a Content Strategist will be different, but a typical day could include:

  • Participating in client meetings to understand clients’ business objectives and marketing goals
  • Working with consultants to define project scope, costs, timelines and expectations
  • Developing creative briefs to ensure the marketing strategy and creative direction are aligned
  • Leading the ideation of story-driven creative campaigns alongside consulting and promotions teams
  • Assessing the feasibility of concepts and developing pitch decks to present finalised campaigns to clients
  • Developing messaging strategy, competitive analysis and content framework to guide creative campaigns
  • Oversee the creative process from concept to completion. Leading the design and user experience process ensuring the campaign matches the client’s brand and story.
  • Collaborating with Consultants to report campaign updates and results
  • While the core responsibilities of this role will center around creative ideation and project management, a Content Strategist may also deliver:
  • Content development plans including developing voice and tone guidelines, editorial calendars and content distribution plans
  • Managing content production with in-house writers and freelancers
  • Content audits and gap analysis
  • Audience research and persona analysis
  • Customer journey maps through discovery strategies such as focus groups, interviews and surveys
  • Copywriting and editing for short and long-form content
  • Content development trainings

About You

  • 3+ years in a digital environment with an emphasis on content strategy and managing interactive campaigns
  • You’ll understand the value of content and how to communicate that through appropriate KPIs
  • Well-rounded portfolio of digital campaigns showing an understanding of content and digital marketing strategies
  • Well-versed in content distribution channels; their associated audiences and limitations
  • Strong understanding of how to lead and direct creative ideation
  • Understanding of how to use qualitative and quantitative research to develop successful pitches and campaigns
  • Proven capability to translate creative concepts to compelling client presentations
  • Ability to manage multiple projects/teams at once while staying within timeline and budgets
  • Ability to balance creative and operational needs
  • Excellent copywriting skills
  • Excellent written and verbal communication
  • Effective project management and reporting skills

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Job Details

Monthly Salary:
Seniority Level:
Not Applicable
Job Function:
Employment Type:
Full Time
1 year ago
8 months ago

Job Skills

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