Senior Product Marketing Manager (Online)
Sounds True, a leading multimedia publishing company in the spirituality space, seeks a Senior Product Marketing Manager to play a leadership role in our fast-growing online division—working closely with our marketing, development, and creative teams to execute, launch, and manage online summits, online subscription programs, and online courses such as The Power of Awareness.
This is a senior marketing position. In this role, you will be focused on not only delivering the final product, but in developing the go-to-market plan: including funnel structure, opt-in email capture, marketing video creation, advertising, email, marketing, and nurture strategy. You will contribute to the development of launch and lifecycle processes with a goal of constantly improving process and efficiencies. You will ensure that the launches are on track and will be responsible for effective and timely execution.
If you are inspired by the prospect of working for a company that exists to help people live more genuine, loving, and meaningful lives, then please read on!
Contribute overall product marketing strategy and lifecycle while owning execution
Drive marketing video creation strategy and execution for launches
Work as a team and communicate effectively with all layers of the organization to drive successful launches
Execute launch plan including funnel structure, email plan, opt-ins, and social targeting
Apply our methodology and enforce project standards
Manage multiple launches across customer segments
Work with production coordinators to ensure effective project management (e.g. develop timelines, set priorities, identify risks, develop and implement process improvements, etc...)
Liaise effectively with service providers, team members, and cross-functional departments
Motivate and build a collaborative team
Experience and knowledge of funnel marketing launch strategies (e.g. methodologies taught by Jeff Walker, Eben Pagan, Russell Brunson, and Digital Marketer)
Stellar overall marketing knowledge and experience, with specific online product marketing expertise
Excellent analytical skills
Proven ability to adapt to changing priorities and execute results within designated timeframes
Ability to take big picture view while executing and managing details
Previous experience in managing the work output of other team members and service providers to deliver tasks on time
5+ years of internet marketing experience, ideally at a management level
Excellent attention to detail and exceptional communication skills
Willing to learn new systems and skills
Ability and willingness to work in a growing, fast-paced environment
Organized, decisive, reliable, and trustworthy--an excellent team player
Self-motivated with a commitment to achieving results
A passion for personal development/spirituality and a connection to the mission of Sounds True
Sounds True offers an excellent work environment and great benefits, including health, dental, and vision insurance, a matching 401(k) plan, paid time off, profit-sharing, and more. Sounds True is located in Louisville, CO, near Boulder (both rank among the top places to live in the US). We prefer candidates that live in the area, but will consider candidates who would work remotely. In the latter case, frequent travel to the Sounds True offices is required. To learn more about us, visit SoundsTrue.com. To apply, please send your cover letter with your resume.